Canadian band Great Lake Swimmers has released music with both a small independent label and a larger distribution company. They attribute their rapid success to local word-of-mouth and file-sharing- what they call “global word of mouth”. In August 2009, Tony Dekker (lead vocals, acoustic guitar, and harmonica) said that while he loves fans to buy music through legitimate sources, downloading can be a great thing:
It’s not just something that’s specific to a region anymore. It’s global. It’s global word-of-mouth. People can share ideas, share music files and stuff, and I think it’s good. It’s good for music because you don’t have to scratch far below the surface to find interesting music that doesn’t have the machinery of a big record label behind it.