Yet another quote from a member of an older, still active established band – this time, Viv Campbell of Def Leppard.
“The bad news for the music industry is, that generation is not paying for music. The good news is, for more established acts like us, the younger generation is being exposed to our music, they’re trading files with each other, and as a result they’re coming to our shows. It’s been this way for the last five, six, seven years. Our core audience is still in their mid-40s, our age. But a large percentage is young people coming to the shows. That’s the upside of music piracy.”
Vivian has expressed this on other occasions as well:
“[Younger audiences are] a byproduct of music piracy more than anything else. I’m not saying that as a negative. I think it’s very positive. A lot of younger kids get turned on to classic bands because they’re trading files. They have 4,000 or 5,000 songs on their iPod, that’s $4,000 or $5,000 on their iPod, at iTunes’ prices, at least. A 12-year-old can’t afford that. When kids trade files, it’s actually a good thing for classic bands such as us. It’s not such a good thing for up-and-coming artists who need to sell records.”