In an effort to divert piracy, Coldplay revealed a “buy-one-get-one-free” offer for their most recent album, Viva La Vida. A fan could buy one track and get a second for free.
In a statement by frontman Chris Martin:
Buy one get one free, it comes from working in Kwik Save, I think. . . nobody buys albums any more, certainly nobody buys full albums. And we’ve made an album that you have to have from start to finish.”