Pharrell Williams, artist and producer, had this to say to an audience in January 2010:
“Is it really hurting you if a person really loves you and they really love what you do, you know? People have so many options and choices, we should allow them to taste-test, to decide if that’s something they wanna be involved with – from technology to products to food.”
He encourages artists to market themselves and be innovative. He says that this will increase profits in this ‘new world’.